John J. Geoghegan specializes in reporting on unusual inventions that fail in the marketplace despite their innovative nature. He calls these inventions White Elephant Technology, or WETech for short, and his articles on the subject have appeared in the New York Times Science section, the San Francisco Chronicle Sunday magazine, WIRED, Popular Science and Smithsonian's Air & Space magazine among other publications.

Mr. Geoghegan is also the author of four, non-fiction books, three of which have WETech inventions at their center: Operation Storm: Japan’s Top Secret Submarines and Its Plan to Change the Course of World War II (Crown, 2013), which tells the true but little known story of Japan’s I-400 class of subs which were underwater aircraft carriers; When Giants Ruled the Sky: The Brief Reign and Tragic Demise of the American Rigid Airship (The History Press, 2022) which tells the story of the U.S. Navy’s Zeppelins—flying aircraft carriers built to patrol the Pacific in the days before radar to prevent a surprise attack by Japan; and White Elephant Technology: 50 Crazy Inventions That Should Never Have Been Built and What We Can Learn From Them (The History Press, 2023).